Tag Archives: The Bachelor

best marketing strategy ever

I’m not a fan of reality tv.

I did watch the first Bachelorette and quite enjoyed it, but I believe that was primarily due to the fact that I was about 13.  Actually–that isn’t true–I’d probably watch a ton of shit tv if it weren’t for the fact that I have severe ADHD that prevents me from boob tubing it for more than about 30 minutes.  But the point is, this post is about The Bachelor.  (Accordingly, I apologize in advance if I don’t have my facts straight!)

I cannot imagine my outrage if I’d actually watched the show, but holy media saturation, batman!  I’m pretty sure that I’ve heard about what happened about 30 times within the past few days.

So, if you did not hear or are unfamiliar with the idea behind the show, the shortened version is that homeboy (‘The Bachelor’) lives out many a male fantasy with a harem of women who are grossly smitten by him from day one.  He dates them, they cry, he gives them roses and kicks them to the curb, they cry some more and declare homeboy The One.  One of these lucky women (barf) gets chosen by ‘The Bachelor’ and he proposes.

Well, this time, they did not walk hand in hand off set only to break up 8 months later.  This time, they broke up a month later.

But that isn’t all my friends.  No, that is NOT all.  Homeboy declared that he was just not that into the girl he’d PROPOSED to only a few weeks earlier, and decided that the lady he sent packing was indeed the one he should have chosen.

Disregarding the obvious stupidity of the entire ordeal, I have to say that there is no way that could be legit–as in, not manufactured by the producers of the program.  Who in the hell cared about the Bachelor a few weeks ago?  (Okay, I suppose there is a group of single 20-something women splitting their time between drooling over engagement rings and thinking about this program.)  But now, it has been getting so much attention…mostly because of the sheer ridiculousness of it, but even so, there’s no such thing as bad publicity my friends.

The dude from the show claims he simply had a “change of heart” or whatever.  I have a few things to say about this.  Number one: not only is he 32, but he has a child.  What kind of person is he that he plans to marry a woman and then ditches her for another?  I don’t really believe he would be so irresponsible with such a serious choice, especially given the fact that he is rather old and is making choices not only for himself, but for his son.  I would like to make another point–and I would like to thank People Magazine for assisting me with this:

WHAT IN THE HELL IS HE WEARING????

No, really.  REALLY.  How could 30 women be into a guy who dresses like a Fall Out Boy reject turned Abercrombie model??

I mean okay, he probably didn’t choose his own clothing on the show?  I pray this is the case and some overzealous costume designer (who is obviously oh-so-talented, to land such an enviable position!) misperceived the fact that he is not cool enough or–okay I’ll say it–young enough to pull that shit off.  He seriously looks like a fool.

I just had to let that out.

Anyway, I give hella props to the people behind this stunt because not unlike most people (since I don’t think the show is too highly rated), it takes a lot for me to think about The Bachelor and I’ve not only thought about it, but become interested in it, and even written a weblog about it.  And that, my friends, is the magic of marketing!

x C

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